Trocadero Capital Partners is pleased to announce alongside the Pépites & Territoires by AXA & NextStage AM fund, an investment in order to support Adopt’, the French leader in high-quality perfume at an affordable price, as part of an operation worth more than €26 million to accelerate its growth and industrial capacity.

Founded in Cestas (33) in 1986, Adopt’, led by Frédéric Stoeckel, is modernizing the perfume market and becoming the number one player in France by volume, an objective achieved thanks to its innovative positioning by offering high quality perfumes at affordable prices. .

The group, which is deployed digitally and via more than 170 stores and 2,000 points of sale in nearly 20 countries, offers more than 150 fragrances which have the particularity of being entirely made in France. In strong and profitable growth since 2016 despite the health crisis, Adopt’ has seen its turnover multiplied by almost 3 since the support of NextStage AM, achieving €57 million in 2021. A player deeply committed to environmental performance, Adopt’ is multiplying responsible initiatives, for example by relying on local production, by encouraging its customers to give perfumes a second life, in particular through a program to recycle empty bottles at take it back to the store to benefit from a discount, or by rationalizing the impact of its supply policy.

The management aims to become a world champion in its market, to accelerate its digital deployment and to promote its international development in order to achieve a turnover of more than €100 million by 2025 for an EBITDA of €9 million. .

Adopt’ is now a brand with a strong positioning, profitable and whose business continues to grow. Our range of perfumes and cosmetics, accessible without compromising on quality and part of an eco-responsible approach, is attracting an increasingly large clientele, both in France and internationally. We have been able to capitalize on changes in consumption patterns, and wish to accelerate in this direction. » declares Frédéric Stoeckel, President of Adopt’.

We are delighted to support Adopt’ alongside NextStage AM in this new phase of development. We were particularly impressed by the relevance of the positioning of the brand, the dynamics and the potential for growth in France and internationally, as well as the expertise and motivation of its management team. », underlines Philippe Bruneau, Partner of Trocadero Capital Partners.